CLIENT: Heron’s flight
SKILLS: branding, DESIGN, packaging
Branding & Packaging
Heron’s Flight is a small sustainably-run vineyard in Matakana. Pioneers in the area in 1987, David Hoskins and Mary Evans have a passion for Italian wine grapes, growing only dolcetto and sangiovese. Paradigm has worked with Heron’s Flight for many years, helping rebrand and upgrade their identity and labels, including their outstanding sangiovese pure grape juice. The pewter heron on their flagship Sangiovese we believe was a world first in wine labelling. In 2011 son Luke took over the grape juice operation and expanded into other wine-grape juices. Paradigm created a stunning new identity for these premium juices which are, along with the wines, available online and from selected outlets.