CLIENT: Grey Lynn 2030
SKILLS: branding, Design, illustration
Plastic bag free grey lynn
The people of Grey Lynn want to emulate Waiheke’s success and get rid of plastic shopping bags. Paradigm worked with Grey Lynn 2030 to develop some eye-catching resources to promote going plastic bag-free. The messages we used came from the very creatures most affected – our marine life. With a very tight budget we delivered display signs, posters, postcards for spreading the message, and card luggage tags for participants and shoppers to wear or attach to their reusable bags. Special thanks have already been passed on from our friends in the Hauraki Gulf: snapper, seagulls and Little Blue Penguins.